Famous AI influencers, and where the facts come from
Most lists of AI influencers repeat follower counts and income figures that nobody can check. This list only says what a named source says, with the date it was published or checked. If no source says it, we leave it out.
Lu do Magalu
Brand characterShe started as the in-store voice of the Brazilian retailer’s commerce site. Later she became an influencer who appears on TV, in music videos and in brand campaigns. She is drawn, not AI-generated, and is older than generative image models.
Source: Ogilvy — Lu from Magalu case study, checked 9 Sep 2026
Lil Miquela
Studio characterShe took over Prada’s Instagram during Milan Fashion Week in February 2018 and appeared in a Calvin Klein campaign in May 2018. People often call her the first AI influencer. A studio team built her before today’s image generators existed.
Source: Wikipedia — Miquela, checked 9 Sep 2026
Noonoouri
Digital artistShe appeared in campaigns for Balenciaga, Dior, Miu Miu, Valentino and Versace. In 2023 she became the first digital artist signed by Warner Music Central Europe. Her debut single, “Dominoes” with Alle Farben, used a voice made with AI-assisted technology. The human songwriters and musicians were paid royalties as usual.
Source: The National — Noonoouri signed by Warner Music, published 2 Sep 2023
imma
Virtual modelHer maker describes her as Japan’s first virtual model. You recognise her by her pink bob. She has appeared in fashion and business magazines, on TV and online, and has accounts on Instagram, TikTok, Weibo and Douyin.
Source: Aww Inc. — imma, checked 14 Sep 2026
Aitana López
Agency-built AI modelThe agency built her to sell brand placements. It says it decided that human influencers were too unreliable to plan around. The agency says she can bill up to €10,000 a month from fashion, fitness and supplement brands, and that the average is usually around €3,000. Both figures come from the agency itself.
Source: Euronews — Spain’s first AI model, published 22 Nov 2023, updated 27 Dec 2024
Mia Zelu
Anonymous AI accountShe went viral in July 2025 with courtside images from Wimbledon. Many viewers thought she was a real person. She had more than 160,000 followers at the time. The profile did say she was AI-generated, but the note was hidden behind a “Read more” button. Under the EU AI Act, a label hidden behind “Read more” would likely not count as clear and visible.
Source: Tennis.com — AI influencer Mia Zelu went viral at Wimbledon, published 16 Jul 2025
What these accounts have in common
Every famous AI influencer is one of two things. It is a company’s asset that earns from brand deals, or it is an anonymous account whose owners do not say who they are. Most people who search for this have a different business in mind: one person, a generated persona, and income from a platform that allows AI creators. That business has no famous example, so advice taken from these accounts rarely fits it. What counts as an AI influencer explains the difference in detail.
The rules have caught up with the last entry. A note hidden behind a “Read more” button would likely not be enough today. Instagram’s AI-generated profile label and the EU’s Article 50 both ask for a label that people see first.
Why there are no follower counts or rankings
Follower counts change every week. Most of the counts and earnings you see online come only from the account or the agency itself. A ranking built on them would look exact, but nobody could check it. Where a dated report gives a number, we quote it with that date. Otherwise we leave the number out. If a fact here is out of date, we correct it with a new source and date. We do not change it silently.
The income figures have their own page: every income claim about these influencers, checked, with who said each one first and how it changed when it was retold. The AI influencer statistics page does the same for surveys and market sizes, and the AI influencer history puts these characters on one dated timeline with the platform rules.