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The business

AI OFM#

AI OFM means you build a virtual character with AI, grow an audience for her on social media, and earn money from that audience on a platform that allows AI creators.

It stands for AI OnlyFans Management. Even so, many AI operators work on Fanvue, which officially allows AI creators.

What is AI OFM? Affiliate links

AI persona#

An AI persona is an invented character. Her images, videos and captions are generated with AI instead of photographed, but she is presented and followed like any other account.

Also called an AI influencer or an AI model. Be careful with the word "model": it can mean the character, or the AI model that generates her.

What is an AI influencer?

Operator#

The person who runs an AI persona. The operator generates the content, posts it, answers messages and gets paid.

This site uses it instead of "creator" because it describes the whole job and not only the content you make.

Running an operation Affiliate links

Roster#

A roster is more than one persona run by the same operator.

A second persona multiplies your work, but it does not multiply your income. Almost everyone who tries it early goes back to one.

Running an operation Affiliate links

AI influencer#

An AI influencer is an invented character whose photos, videos and captions are generated with AI instead of photographed. She is published, followed and monetised on the same platforms as a human creator.

It is the same thing this site calls an AI persona. People use 'AI influencer', 'AI model' and 'virtual influencer' to mean the same thing. 'Persona' is the more exact word because it names the character and not the software.

What is an AI influencer?

Virtual influencer#

A virtual influencer is a character with a public social media presence who does not exist as a person. In the past these characters were 3D-rendered. Now most are AI-generated.

The term is older than the current AI tools. It was used for CGI accounts years before diffusion models let one person build such a character in an evening.

OFM#

OFM stands for OnlyFans Management. It means running a subscription creator account as a business and not as a personal profile.

AI OFM is the same job with a generated character in place of a real creator. Many AI operators work on Fanvue and not on OnlyFans, because Fanvue officially allows AI creators.

Making the images

Character consistency#

Character consistency is how well a generated character looks like the same person across hundreds of separate images.

It is the main technical problem in this business. Viewers usually cannot say what changed between two images. They still notice it, and they stop following.

Character consistency

Drift#

Drift is the slow change in a character’s face over time, until images made weeks apart no longer look like the same person.

The cause is usually the training set and rarely the settings. Most often the set mixes several faces, or every image has the same lighting, which hides the differences.

Character consistency

LoRA#

A LoRA is a small file trained on images of one subject. It teaches a general image model to reproduce that specific face or style.

Short for Low-Rank Adaptation. It is the traditional way to get character consistency, and it still gives you the most control. Hosted tools now reach similar results without any training.

Character consistency

Reference sheet#

A reference sheet is a fixed set of images of one character, from several angles and in neutral light. You use it as the reference for everything you generate afterwards.

The usual minimum is front, three-quarter left, three-quarter right and at least two tilted frames. Building it properly is the most valuable hour you spend on a persona.

Character consistency

Seed#

A seed is the number that sets the random starting point of a generation. The same prompt with the same seed produces the same image.

Keep the seed fixed and change one part of the prompt. Then you can see exactly what that change did.

Which models hold the face

Inpainting#

Inpainting regenerates a selected part of an existing image and leaves the rest untouched.

It is the usual fix for hands, text, or one wrong detail in an image that is otherwise finished.

Upscaling#

Upscaling increases an image’s resolution by inventing detail that was not in the original.

Most upscalers re-encode the file. That removes the embedded provenance metadata without telling you.

ComfyUI#

ComfyUI is a node-based interface for building image-generation pipelines. Each step is a box that is wired to the next.

It is powerful and gives repeatable results, but you no longer need it. A lot of persona work now runs on hosted tools in a browser tab.

Character consistency

Face swap#

A face swap replaces the face in an existing image or video with a different one. The rest of the frame is not generated.

On Fanvue you still need the consent of the person shown. A real body with a generated face does not count as synthetic content, and the real person still has to be verified.

Flux#

Flux is a family of image-generation models from Black Forest Labs. It is widely used for photorealistic characters because it holds faces better than earlier open models.

The dev weights are published under a non-commercial licence. Check the commercial terms before you earn money with them. The schnell variant is Apache-2.0.

What generation costs

Platforms and money

Fanvue#

Fanvue is a subscription content platform that officially allows AI creators and labels them as AI.

It is the platform we use and recommend, because its published rules allow AI creators. The payout calculator shows what it takes to reach a given income.

Platforms and payouts Affiliate links

PPV#

PPV (pay-per-view) is content sent in a message that a subscriber pays extra to unlock.

On Fanvue, paid messages bring in more than half of what new creators earn, according to Fanvue. The public feed brings in less.

How money is made on Fanvue Affiliate links

Mass message#

A mass message is one message sent to every subscriber at once, usually with a PPV to unlock.

How money is made on Fanvue Affiliate links

Pending period#

The pending period is the time a platform holds a payment before it can be paid out at all.

It comes first, and the processing time is added on top. So money you earn this week does not reach you this week.

Reading a payout page Affiliate links

Chargeback#

A chargeback is when a subscriber takes a payment back through their bank or card issuer after it was made.

If your dispute rate goes above a set limit, platforms charge you a fee for each dispute. So aggressive selling costs you money directly.

Reading a payout page Affiliate links

KYC#

KYC (know your customer) is the identity check a payout platform runs before it sends you money.

AI creator accounts are checked too. Normally the person who receives the payout shows a government ID and passes a liveness check.

Fanvue verification and KYC Affiliate links

Reach restriction#

A reach restriction is when a platform quietly limits how many non-followers see an account. It does not remove the account and it does not tell you.

Often called a shadowban. On some platforms the rules say an unlabelled AI account is not shown in recommendations. That is a reach restriction with a published cause.

Traffic and platform policy

Shadowban#

A shadowban is reduced reach applied without any notice. Your posts still go out and your followers still see them, but the account is no longer shown to people who do not follow it.

Platforms rarely use the word and never send a notification. You can only spot it in your numbers: the share of non-followers you reach falls over several weeks. One bad post is not a shadowban.

Traffic and platform policy

Labelling and rules

AI label#

An AI label is a platform’s own marker that says an account or a post is AI-generated.

Every platform has its own name, place and trigger for it. Setting the label on one platform does not set it on the others. The label matrix shows it platform by platform.

The label matrix

C2PA#

C2PA, also known as Content Credentials, is data stored inside a file that records how the file was made, including whether AI generated it.

Several platforms read it and label content automatically. Re-encoding a file usually removes it. The EU AI Act makes the tool maker add it. It does not ban you from removing it. Keep it anyway, so platforms can label your posts.

Don't strip your watermarks

Deployer#

Under the EU AI Act, a deployer is anyone who uses an AI system in their own activity. If you run an AI persona, that is you.

This matters because deployers and providers have different rules to follow. Running open-weight models on your own computer does not take you out of the deployer group.

EU compliance

Provenance#

Provenance is the recorded history of how a piece of media was made and changed.

In practice it means the markers a generator writes into a file. Keep them: platforms read them to label AI content.

Don't strip your watermarks